Hope your week is going well. It feels like it is Summer here. Springing forward is always a rough week as we try to get our bodies adjusted to the new timeâ€¦ kind of like jet lag for the whole week.
Today weâ€™re going to talk about closing the sale which is an important part of your business.
5 Tips for Closing the Sale
You have someone who is interested in your tutoring services. The first time you meet with parents to close the sale it will be difficult. In our tutor guide we give you a script to follow. The first time you do this, it will be difficult. The hundredth time you do it, you wonâ€™t even think about it. Here are some tips to improve your conversion rate.
No matter how you begin the conversation there are a few things youâ€™ll want to make sure you find out.
Youâ€™ll want to make sure you find out exactly how they found out about you, this will help you determine which advertising is working. Weâ€™ve talked about using different discounts to track your ads.
- Make sure youâ€™re meeting with decision makers â€“ this is usually the case but not always. Youâ€™ll want to make sure youâ€™re meeting with people that can give you the go ahead to get started.
- Believing price is the issue. Price is in your mind way more than it is their mind. Price is only the issue 30% of the time or less. Where’s the value?
- If you make a sale and get a new tutor student youâ€™ve earned some money. If you make a friend, you can earn a fortune. Build relationships and you’ll build your business.
- They have probably researched your competition â€“ donâ€™t compare yourself to them, instead differentiate yourself from, the competition. Explain to them how youâ€™re different and why it works.
- If youâ€™ve been in business a while, use concrete examples of how youâ€™ve helped other students. How did their grades, study habits, test scores improve.
After the meeting make sure to jot down what you did well and where you stumbled. Make sure you also note how youâ€™re going to follow up with them. Even if it wasnâ€™t a sale, sending a nice thank you card will help you stand out from the crowd.
The opposite of blame is responsibility. The more you blame price, circumstances, and other people for your inability to make a sale, the more your income will suffer. The first step to mastering salesmanship is to accept responsibility for what happens, learn from it, and make sure it doesn’t happen again.
Resources you can use â€“
On 60 minutes this past weekend I saw an interesting segment on a guy who built a site based on video tutorials.
You can check it out here – This site is awesome and it is totally free – and there are over 130 million lessons. Yes you heard me right. 130 million. Hereâ€™s the site –
So how could you use the site to help build your business?
If you tutor online â€“ you can watch segments with your pupils, take questions as they have them and then create quizzes / worksheets / tests based on the content.
If you tutor offline mostly you can give a couple of segments as homework or you can watch it during the tutor session as well. This would work really well if they have a specific area the student is having trouble with.
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