Hope you are having a wonderful week. In this issue you’ll learn about tweaking your Facebook ad and posting to your blog. Remember if you have any questions we would love to hear from you, also if you would like us to learn about something specific, tell us what you would like for us to talk about.
If you followed our article from last week, you should now have a fully functional website. It is funny but many people think having a website will bring you thousands of prospective clients and sales, unfortunately that isn’t the case. It is hard, especially with new sites to get traffic. I won’t start to explain how SEO works, I could spend months doing that, but it takes a while to bring traffic to your site.
Your goal for now is to write three times a week on your blog, it doesn’t matter if no one is reading it, when someone does read it, you want them to remember it and come back to visit again. This week we’ll talk about content for your posts, next week we’ll talk about how to write the post. Writing is a muscle, if you use it often it will hurt at first, but eventually you’ll get better at it and writing a blog post will take no effort at all.
Your blog should be centered around three things – where you live, the subjects you’re tutoring, and the schools your tutoring at.
Where you live –you’ll want to write about things people who live in your area would like to know about. Think like a mom or dad of one of your students, what information would they like to have. Are there any events coming up they may be interested in, it may take some research to make a list, but you should do it.
Subjects –if you’re a math tutor, at least a third of your posts should be about math. You can teach someone tome tips or tricks to become a math wizard (or whatever subject(s) you tutor.
Schools –talk about events happening at the schools you’re tutoring in. You could mention upcoming sports events, schedules, programs they are having, days off from school etc.
Use a calendar and for the first three months you want to post something every other day, like M-W-F. During each month you can promote your business two days (only two), otherwise people will think all you want to do is sell them something. If you have something really important about your business (you only have one spot left), you can mention that at the end of one of your articles.
Next time we’ll talk about creating your posts.
A few Tutor Students -Advertising locally on the web.
If you followed our instructions from last time, hopefully you got a few different clients, if not, that’s Ok, the great thing about advertising is you can adjust it so it works better.
Here are a few notes
The more people that click on your Facebook ad, the less your cost will be.
Improving your Ad
We consider the ad a success, if you spent less than you earn from new students.
Â If you got a ton of clicks (spent a lot of money) and got no sales â€“
Narrow your targeting. Change the location you’re targeting.
If you didn’t get many clicks
You will need to expand your targeting. The easiest way to do this is by including more real estate for the location. If you have expanded it as far as you care to travel, you’ll want to change the ad, change the picture. Do one of them at a time (not all at once) so you’ll be able to find out what changed.
If you received a ton of clicks and sales
Congratulations. Continue to monitor your campaign. When I hit this sweet spot I like to adjust my cost down, by five cents every couple of days, you’ll hit a point when it no longer works, adjust it back up, and then monitor it.
Inspiration – Â “There are three kinds of people: those who make things happen, those who watch what happens, and those who wonder what happened.” – Author unknown.
Tool of the Week -I thought this was funny, and it might be able to help you with one of your students that keeps putting things off.
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You can find much more information on our blog. Just use the search box and type something in, you may be surprised at what you find.
Hope you have a wonderful day.