Today you’ll learn: How to create a brochure that will provide value to your client (parents), which always helps with retention. Â How to create a script for a commercial for your business.
Big thank you for all of you who ordered our guide – we truly do appreciate it but more than that we’re excited for you and the positive change it will make in your life, IF you put the techniques to work.
Today we have a couple of different tutorials you can do if you wish. The first is creating handouts for your client, mostly the parents. Think of it as a brochure of sorts. Details on the why and how to below. We also want to teach you how to build a 30 second commercial for your business and it WILL NOT cost you a cent. We’ll give you part 1 today, then part 2 next week.
Father’s day is Sunday, we would like to wish all of you Dad’s a wonderful day full of whatever that you like to do.
—>> Advice -Â Continuing with client retention. Adding Value to your tutoring –
Creating handouts for your clients. It’s easier than you think to create some good stuff to hand to your clients parents as they pick up their students. The more appropriate it is for the student, the better. We’ve been talking about test taking skills and we’ll use that as an example.
Step 1 – we want to find a brochure template. We’ll find one for Word but you can use it for open office as well.Â Visit this link –
There are about 80 different templates you can choose from. If you’re worried about keeping your cost low you can go with a black and white one. Some of the brochures have mailing labels and we don’t want one of those for this project. Hovering over the picturing and clicking on ‘view details’ will show you what the brochure looks like.
I like the back to school one. Just click the green download button and it will download to your computer.
Step 2 – Open up the file with your word processor. When we’re finished with our document we’ll have –
a. Our logo
b. The name of our business and any websites / facebook we have and our other contact information.
c. The information we’re providing.
d. Our tutor info box. What we tutor / when we tutor it / and what folks need to do in order to learn more.
A – Logos – If you don’t have a logo it is really super simple to create one. A logo will help build your brand.Â Just want text – you can find that here – http://cooltext.com/. Want a little more besides text then you can go here – http://www.logomaker.com/. My favorite is logo maker. When you have the log finished you’ll want to put it on the first page at the top.
B. First page at the bottom you’ll want to put your contact information there. Of course the client you’re giving this to will already have your contact information. You’ll be giving them two and ask them to share it with anyone they think may find it useful.
C. The good stuff – the actual help. Let’s say it’s test taking skills. Any government document we can use for our own stuff as long as credit is given. Go here – http://www.education.gov/ – in the search box type what you’re looking for.Â Found this 48 page document – http://www2.ed.gov/parents/academic/help/succeed/succeed.pdf
It has a ton of good info. I would then copy / paste to fill up the rest of the brochure. Make sure you include at the bottom the source. You can of course rewrite all of it.
Make sure to put the title of whatever it is you’re giving tips for on the front page of the brochure. Between your logo and contact info.
D. Add your tutor box.
When you’re finished – print it out and let some friends read it. If it looks good you’ll want to print some on Card stock – a bit more expensive but it makes the brochure last longer.
Try to give parents something new at least every month or so.
—>> Tutor Tips – Create a 30 second video ad for your business (part 1)
The first thing we want to do when we create our video is start thinking of our Script. What are we going to day. We need –
1. A grabber – something to grab someone’s attention. A problem.
2. How you can help someone solve the problem.
3. How to contact you.
4. What they need to do next.
For instance – let’s say you are working on promoting a Summer ACT tutoring program. Again this is just an example you can tweak it to the program you’re wanting to promote.
1. 18% of students in (your county) got less than a 15 on their ACT last year. (make sure you use real stats).
2. 100% of our students got at least a 25. Help your child go to the college they want.
3. We have limited openings for our ACT training July 11th – 15th.
4. Call us now at 555-5555 or visit mysite.com for more details.
Go for a problem, provide a solution, tell folks what to do next.
Work on your script this week – next week we’ll put it all together.
—>>Â Help us out
Whew – big issue. Hope you enjoyed it. Have questions you can comment us on the blog. We would love it if you have friends that may find this useful you send this along to them.
If you like what you’ve read we would love to hear from you. If you think you have a friend that would benefit forward this newsletter to them. Like us on facebook – and share your thoughts about us in the comments box below.
Here’s our facebook url – – http://www.facebook.com/pages/Tutoring-Business-Help/186004714761452?sk=wall
We look forward to seeing you next week.