I apologize this is late, after writing it, I realized I couldn’t log into my account to send it. Friday we brought my Dad back home to a rehab facility. Oh well, better late than never and I hope you have a wonderful weekend.
This issue will probably be different than our ‘normal’ ones, I’m in the hospital room with my Dad, so if things aren’t the same as our usual newsletter, that’s why.
I hope everyone had a great Thanksgiving, I did, ate way too much turkey. We wrote a blog post about thanking your customers, if you didn’t get a chance to read it, you can find it here.
http://www.cleverapple.com/blog/dont-forget-to-thank-your-customers-four-ways-to-do-it/
Our next issue will be on December 18th, it will be a highlight of some of my favorite posts from the last year.
I know I keep reminding you and it probably sounds like a broken record, but now it the time to figure out when your students will be gone during their Christmas vacation. One thing I’ve done in the past is to go to once a week tutoring, during the break. That way they don’t forget everything, but still gives you a break as well.
Another reminder, start working on getting your taxes done, that way you’ll be able to know if you might want to spend a little extra before the first of the year, or not. If you made more than you thought you would, it will also give you a chance to budget, so that you’ll be able to pay your taxes when they are due in April.
Thinking about Next Year
The end of the year is a great time to make new goals and to review how you’ve done in the past for your goals. We’ve talked about this before.
Your goal should be specific (number) of what you want to accomplish, and the date you want to accomplish it by.
An example would be – I want to have ten new students by the end of the year. From that goal I always like to break things down a bit, so for the goal we mentioned above, if you brought a new student in each month, you would meet and surpass your goal.
Make sure that you set a realistic goal. Easier said than done, you want a goal that will make you work hard, but you’ll also want a goal that you would never achieve no matter how hard you work. After you’ve set your goal it is important to break it down into smaller bits – even smaller than we talked about above. So for the ten new customers. We’ve been in business for a while, and have found out that we need to talk to about ten people before we get a new client, so we could break down our goal into the number of people we needed to talk to. You could also break it down some more, how much advertising do you have to do in order for ten people to talk to. Advertising is an interesting thing and normally will work about the same over time.
I know this issue is brief, but I hope you got some good out of it and will work on making some goals for your business. My dad always told me “reach for the stars, you may not get one, but you want come up with an handful of mud either.â€
Next issue is the 18th and we’ll have some year end discounts.