Hope your week is going well. It is cold here today… guess it should be since it’s Winter. We got some interest in creating a web presence so that’s what we’ll be talking about over the next few weeks.
The first thing we want to ask ourselves is do we need a website or some form of online presence. In order to figure this out there are a couple of things we’ll want to do.
1. Is anyone searching for us online.
2. Does our competition have a web presence.
Is anyone searching for us online.
For this exercise I’ll say we have a tutor business that focuses on Math, in Lexington KY.
Visit this site –
We talked some about doing something similar in past issues. Type your keyword in the top box - [your city] tutor. We'll put in Lexington Tutor. Type in the letters you see in the box and click search. Looks like we have 720 searches for Lexington tutoring. What I like to do is think about 1 percent of that number. Could I use 7 new tutor students. The answer of course is yes. If you don't get a result - keep that page open. Does your competition have a web presence. Go to Google. Search for [your city] tutor. I searched for Lexington tutor and there are a ton of results. So yes my competitors are using the web to find clients. So there is definitely a return on investment for crafting an online presence - otherwise no one would be doing it.
Feedback from last issue
We got some comments on tutoring outside of the box. One of our readers was thinking about creating a program for teaching kids about finances. I suggested they create a free class that lasted a few hours and gave them some homework to take home to do with their parents. You would want to get some good contact information and create some nice handouts ‘selling’ your longer class. Then you’ll want to make sure you email / call / follow up with them, reminding them when the next class starts.
This is something you could do on the weekend and it wouldn’t interfere with any of your weekly tutoring, but it would bring some additional income.
Hope you have a wonderful week.