Today is supposed to be the first day of spring. Next week we are supposed to have snow here again. I had a great weekend. Our family went to the Winter Jam concert in Lexington and had a wonderful time. By the way, like I always do I was thinking of ways to get some more tutor clients if I had a business in Lexington. You can do it for any large even that you have in your hometown. Iâ€™ve included some ideas for that in a section below.
Weâ€™re working on revamping our Online Tutor Guide, we should have that finished in the next month or so. Also I know this has nothing to do with tutoring but Iâ€™ve just finished writing my ninth book â€“ itâ€™s a Christian Thriller â€“ details if youâ€™re interested can be found here.
Tutor Business 101 â€“ Part 5
If youâ€™ve been following our series, you should now have at least one tutor student. If you donâ€™t take a step back and review those past blog posts / newsletters. You should also have created a Facebook page, have a posting schedule and have a few friends on your site.
You have probably spent less than $100 so far. The next thing I would recommend would be to build a website. We want to do this for a few different reasons:
- New clients â€“ this comes from clients being able to find out more about you. They go to your url on a business card to â€˜check you out.â€
- Expand your advertising â€“ see above, including your website on all your advertising gives you a few extra moments with a prospective client. When they reach the website theyâ€™ll know more about you, what products and services you offer and how much you charge (helps to filter potential clients).
- Itâ€™s an asset â€“ a website is worth something, when / if you decide to sell your business, or get a loan to expand it.
- Allows you to connect with your customers and future customers much easier.
Building a website isnâ€™t as hard as you think. Weâ€™ll be talking more about each of the steps in the weeks and months ahead. Your first step, if you havenâ€™t done it yet is to get your first tutor client. Beginning with our next issue weâ€™ll be talking about building one. Todayâ€™s lesson will be about doing some research.
- You should already have a list of your competition. Check out to see if they have a website.Â Those that do youâ€™ll want to get as much information from it as you can.
- Check out other tutorâ€™s websites. Just go to Google and type in â€œmath tutorâ€ or â€œyour area tutorâ€.
- If you donâ€™t have a logo yet, youâ€™ll want to work on creating one, remember it is the branding part of your business. There are many different ways to create a logo. You can do it free, or you can hire someone to create a logo for you. When I started my business I used a free logo creator and Iâ€™m sure you could to, if you wished. One of my favorites can be found here – http://www.logomaker.com/
But there are many others online. Just do a search.
As always any questions, send us a note, or post a comment on Facebook.
Finding tutor students at large events.
First you need to find any big events in your town or city. Iâ€™ve already talked about being involved with any school functions.Â A great way to find out future events is to watch your local newspaper and websites. Youâ€™ll want to pay particular attention to events that you think students you tutor would attend.
Example â€“ for the event I went to, there were a ton of high school students. If you tutor grade school a good example would be a circus or something similar.
Youâ€™ve found an event, now what?
Directly sponsor â€“ this could be very expensive. Like all forms of advertising you want to think about what your return on investment would be. The concert I talked about gave most of the attendees a goodie bag. If I had a product in the goodie bag, what kind of thing would I want to give them.
For any of these types of advertising you want a chance to get their name / phone number / email address / find out if they would be a fit for your business. If I tutored math, I would have included a postcard with the most difficult math formulas to remember. On the card I would have said somelike â€“ For more free tips make sure to check out mywebsite.com. Weâ€™re giving away a (list your awesome prize).
Use your imagination. If you donâ€™t want to spend the money on a sponsorship there are still ways you can promote your business â€“ youâ€™ll just want to make sure you arenâ€™t doing anything illegal.
Tax day is coming soon. You should by now have a good idea on what youâ€™ll be owing (or getting back). Donâ€™t forget youâ€™ll need to pay what you owe and your first of four payments for next years taxes.
Useful URLs â€“
Some branding basics – http://sbinfocanada.about.com/od/marketing/a/brandingks.htm
Quote -Â The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it. â€“ Debbi Fields
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