We talked to you last time about getting a calendar and including some important tutor dates. Here it is in case you missed it. Today we want to talk about some ways you can advertise / ideas for
tutor sessions during the various time periods. http://www.cleverapple.com/blog/how-to-create-a-tutor-calendar-plus-discounts/
A reminder – we’ve talked about these things many times before on this blog.
— You want to use a mix of free and paid advertising.
— You want to make sure you are tracking your advertising. You’ll want to continue what’s working and can what isn’t working.
Start of school – One of my favorite times of the year for a tutoring business. Usually there are back to school bashes where you live. You’ll want to make sure you have plenty of brochures and business cards printed and you’ll want to hit up as many of those as possible. You will also want to make sure you have some tear sheets printed up for as many bulletin boards as possible.
Something else that has worked well, but you wouldn’t think it would work. Free classes for parents on how to help your kids with homework. This does a few different things.
1. Allows you to give back to the community. Puts the name of your busines out there. You’ll be able to run free spots on TV, radio – since you’re giving stuff away.
2. It expands your contact list by giving you names of parents and the grades they have children in.
3. It shows parents that you know your stuff.
End of school – It seems like a long time away, especially since in some places school hasn’t even started yet. The end of school is a perfect time to focus on your Summer programs. It is also a good
time to remind those who didn’t do so well during the last school year, they can get a headstart on making the next school year awesome.
A great place to get students during this time is from teacher referrals. If those aren’t available, advertise in the last issues of the school newspapers, advertise in locations close to school. Many schools send end of the year goodies. You can create something (with your advertising message) and send it home with the kiddies.
More on Tuesday – we hope you have a wonderful weekend.