Unless you’ve been living under a rock, you’ve probably heard about Pokeman Go.
Here is a link that talks about the game.
So you get the game, then you go outside and search for characters to add to your game. If you see people wondering around mindlessly bumping into stuff while they are looking down at their cell phone, then that is probably what they are doing.
I think this is an opportunity for businesses since you can ‘buy’ a lure. This lure adds one of the characters to a location that you choose. These lures are in place for 30 minutes. Like any new opportunity that comes along for advertising the cost is currently $10 but I’m pretty sure that it will be going up in the near future.
I’m still doing some research on exactly how it works – do you choose the character, is it random. If you purchase two lures at different times of the day or different days, are they the same character that shows up or is it different. I have a bunch of ideas about how this could work for businesses. What I need to think about is how that it could work to increase traffic and sales for your tutor business. I’m sure I’ll think of one and then I’ll make sure to share it with you.
If you had a normal business – like say a coffee shop then you could buy a lure when you didn’t have much business, then advertise that you bought a lure and that they will be there between this time and that.
Do you guys have any ideas? Let us know in the comments or our Facebook page.