Welcome to October. Some reminders, normally school districts have sent at least one report card home to students (or something that tells them what kind of grades they made). You should of course be keeping track of the schools you tutor in. You should know the day they are getting gradesâ€¦ why? So you can use it in your advertising. A good new headline would be, Make an A on your next report card, or something similar.
Today weâ€™re going to talk about your website (for those with a few students) and more about advertising for the advanced students.
Building your website â€“ part 3
You have your website; youâ€™ve been working on making some blog posts.
Remember this is a marathon, not a sprint. Continue posting. You should think as you post, what your students parents (or in some cases the studentâ€™s themselves) would want to see, something they would want to learn.
You should also have a guide that details what you want to post every day. As you find material, you should put your notes there.
How can you keep track of things going on around your town, without pulling your hair out, or being nosy? I would like to suggest a tool for you, something that wonâ€™t cost you anything, but will alert you to any relavent news to your school, subjects you tutor or the town / community you live in.
The tool can be found here â€“ https://en.mention.net/ They have a â€˜freeâ€™ version of the tool, which is enough for what you need.
An excellent explanation about how it works can be found here – http://www.wordstream.com/blog/ws/2013/05/06/mention-brand-monitoring-tool-review#
So what kind of alerts do you want to include. I would start with your town, your specific subject (remember you want to be narrow), your school, and issues that your students care about.
An example â€“ they have been talking some in our district about the year round school calendar. This would be something students and parents would be interested in.
Tutor Business Advanced â€“
Here is a great video on how to use Adwords to get you more business. It is called Zip code or local targeting. This allows you to find clients that are only in the zip code youâ€™re targeting. Details on how to do that can be found at the video below.
Any questions please let us know.
Inspiration – Â â€œA business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.â€
Henry Ford (1863-1947);Founder Of Ford Motor Company
ToolÂ of the Week â€“ a good place to find ideas for blog posts.
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Hope you have a wonderful day.