Itâ€™s back to school.
If your school district hasnâ€™t opened yet, they will very soon. Even the big counties here in KY began school this week. Now is a wonderful time to promote and get clients if youâ€™re tutor business is focused on grade school and high school â€“ and pretty soon colleges will be starting their fall semesters.
Todayâ€™s issue will be focused on some ways that you can get some business and keep students that you might have had last year.
Weâ€™re continuing our series on building your website â€“ although weâ€™re doing it in a different way. You can find the guide at our sister site Web Page Planner. You can click here for the DIY page. That page is updated frequently, sometimes several time in a day, so book mark it if youâ€™re working on building your website.
A couple of you have also mentioned about selling just a website (without the tutor guide) or perhaps you already bought the guide when we didnâ€™t include the website as a bonus. On WPP we build websites â€“ complete list of packages can be found here – http://www.webpageplanner.com/local-web-design-packages-starting-at-189/
Till August 27th, weâ€™ll have a sale on web design packages.
WPP packages â€“ you can get 10% off and weâ€™ll include the membership package.
Order our tutor guide for $390.00 http://www.cleverapple.com/onlinetutoringguide2.html
How to order.
- Send us an email.
- Subject of the Email should be â€œI want a websiteâ€
- In the body of the message tell us which package you would like.
- Weâ€™ll send you a payment link and further details.
Next issues will be August 27th but weâ€™ll be posting on our blogs most Thursdays.
Back to school tutor tips
If you already have students / been tutoring for awhile
If youâ€™ve been following us this summer, I hope youâ€™ve been talking to your previous students at least a couple of times during the summer.
Hereâ€™s what I recommend.
On your website create a special page just for returning students. On the page explain anything that might have changed â€“ tutor times, costs, what youâ€™ll be tutoring this year.
Call them â€“ speak with them (or parents). Ask them when they would like to be tutored for the fall. Explain to them the changes that youâ€™ve made. If youâ€™ve increased prices for your tutor services, explain to them why you made the increase.
After they have scheduled their tutor sessions, find out any additional information that you need. One of the most important questions Iâ€™ve found that you can ask is what is the teacherâ€™s name for the subject(s) youâ€™ll be tutoring them in. Teachers teach differently. If youâ€™ve had some experience with the teacher in the past, then youâ€™re ahead of the game.
Side note: If they say they arenâ€™t going to be tutoring with you this year, ask them who theyâ€™re going with and why. Still ask them what their teacher(s) names are and give them some tips â€“ what kind of tests they give, what the test focus on etc. You want to leave them wondering why they arenâ€™t going to be tutoring with you this year.
What if youâ€™re not tutoring their age group anymore â€“ you should have an arrangement with a tutor at the next level (you tutor high school math, you should know someone that tutors college math). Make an arrangement with them, you send them students and they send you some. How could they send you business? Students have siblings, maybe the college freshman has a brother or sister that is in high school (or even elementary school).
Touch base with teachers / guidance counselors youâ€™ve spoken to in the past. If you have any new programs, let them know about it. If youâ€™ve been offering them bounties then remind them about that.
Also when you speak with the teachers, ask them about any new teachers that might be at the school that teach your subject â€“ ask them to introduce you.
Review what worked for you last year. You should have notes and numbers. Continue to do those things that brought in business (donâ€™t fix what isnâ€™t broken), but also donâ€™t be afraid to try new things. Donâ€™t have an idea of what new things to try. Our blog has over 280 articles, most of them related to bringing your more tutor business.
Reminder â€“ some of you may be shy when it comes to marketing. I learned a long time ago that the worst thing someone can do is say no. Some people will say no and if they do then just speak to someone else. Eventually someone will say yes.
If youâ€™re beginning this school year â€“
Welcome to tutoring! We have found in our research and with our customers that a big spike in people asking about tutoring comes generally after the first couple of tests during the semester.
Become friends with teachers and guidance counselors at schools that might have students for you. You need to follow whatever rules the school may have. You can search our blog for some ideas.
Here are some articles that have to do with teachers – http://www.cleverapple.com/blog/?s=teacher
Build a Facebook page â€“
Launch a Facebook ad campaign â€“
Focus the ad on results of the first test, limit the ad to your geographic area, maybe something like this.
Failed your First Math Test?
Ace the next one. Find out how (include your contact information).
If you run a Facebook campaign and donâ€™t have a website, you can direct your future students to the FB page where you have all of your contact information listed.
I hope that helps you. Remember you can do it. Even the huge tutor businesses started with one student.
Our next issue I think weâ€™ll be talking about your first tutor session. Remember we post almost every Thursday something useful on our blog â€“ make sure you check it out (the link is below).
A deal â€“ in our online tutor guide we talk quite a bit about using screen capture software to create content that people can view over and over again. Most screen capture software is expensive. Video Motion Pro has a ton of features and is less than a hundred bucks. Click here for details.
Freebie â€“ I found a goal guide that I really like and bought the rights for it. I love goals as youâ€™ve heard from me before, if you would like the guide â€“ sign up for our newsletter on WPP and youâ€™ll get the guide in your email. You can unsub after you get the guide.
I hope you have a very busy tutor season. As always any questions, comments, suggestions please donâ€™t hesitate to send us a note.
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