How to Target a Facebook Ad Campaign to get Local Business

Mr. ZIP promoted the use of ZIP codes for the USPS during the 1960s and 1970s. (Photo credit: Wikipedia)

Last time we talked a about how you can target Facebook for a local ad campaign. Today we’ll work on getting you some steps for doing that. Tomorrow (hopefully) we’ll have a video that walks
you through it.

Please note we’ve tested this numerous times and it has worked.

Remember the point of any advertising is making more than you spend. If you do that then keep advertising. If you don’t then try something different.

We talk in our program about setting things up – so we won’t go through that here. This is for those of you who have already setup their facebook ad campaign. There are are a few things you’ll want to think about first.

1. Your image – pictures are what draw the eye to your ad. You want something that draws them to read your ad – then click on it.
2. Your ad text – you want to make it abundantly clear what you’re selling. You want those who need your services to click and those that don’t need it to move along. Let’s pretend you’re tutoring a Summer class for the ACT. You could have something like. “Take Your ACT Once – Make the score you need to the first time. Our weekend workshops make it easy.” If you want to further refine it you could put prices.
3. Decide where you want them to go when they click. I’ve had better luck sending them to a specific page on our site (for conversions). Sending them to your fanpage will increase the number of fans you have.

Here’s how you get started.
1. Log into facebook.
2. On the left you should see something in your aps that says “Ads”. If you don’t see it then click the “Apps” link.
3. Click Create an Ad – a green button in the top left.
4. Put in your url or the Destination ID.
5. Put in your Ad – Pictures – if necessary where you want them to land. Now you want to choose your specific audience.
6. In the Location section you can put in your city and / or zip codes. You’ll want to put any cities / zip codes you serve. You can also include cities within 10 to 50 miles.
7. Age range – you’ll want to put in ages of parents of the kids you’ll be tutoring – unless they are college age kids you’re targeting.
8. Put in your campaign name, budget, and schedule then click “Place Order”.

You’re done… good luck.