English: An Entennmann's cake donut, bought from a grocery store four-variety pack. (Photo credit: Wikipedia)
Last time we talked about figuring out exactly where your tutor business is now. And we talked a bit about where you want to be.
The main number you’ll want to focus on is how many students it takes to reach your goal.
Lets say it is 10 students. (like we used in the previous examples).
In order to do this you’ll need to make sure you’re tracking everything. Today that’s what we want to talk about is tracking. If you don’t track then you won’t have an idea of what is working or what isn’t.
1. Figure out some incentives.
This works best because your customers will love ways they can save money on tutoring. I’ve tried a bunch of different methods, like using codes or numbers but using incentives always seems to work better.
Now an incentive can be anything that saves the customer money. Some examples –
a) First tutor session free.
b) Pay for a months tutoring get a session free.
c) Save 20 % off the first months tutoring – you can have a variety of numbers here (5,10,15,20) each would count as a seperate incentive.
2. Figure out how many campaigns you want to run. This is all of your campaigns. This could include everything from posting flyers at the grocery store to your advertising online. We’ll talking about some ways to advertise later, just remember that you want a unique incentive for each one.
3. You’ll want to create a sheet or spreadsheet with your incentives and the campaigns they are associated with. When you get a lead or a sale you’ll want to make sure exactly where they’re coming from. If they call you on the telephone, ask them where they saw you, did you have any discounts. For your online campaigns you should be pointing people to unique pages. These pages should have unique incentives and have a unique way to contact you – the easiest thing I’ve used is to create individual emails.
Any questions please email us or leave a comment.
