Summer is speeding by; pretty soon schools will be opening again. I thought about talking today about building a website, but I think Iâ€™ll do that as part of the weekly postings on our blog. Some of you have been asking some questions, so I thought I would answer those.
At the end of this issue is a list of articles / newsletters that you might have missed.
Next issues will be July 23rd and August 13th but weâ€™ll be posting on our blogs most Thursdays.
100 Ways to Find tutor students continues â€“
- Finding your ideal tutor student â€“ If you could choose anyone to be your student who would it be? I know that sounds odd, but do it, think if you could have anyone be your student. What would be their characteristics. Hereâ€™s an example â€“ using the example weâ€™ve used in the past. Weâ€™re a Math tutor, we tutor all math subjects in high school.
My ideal candidate would just be entering high school â€“ that way we could serve them longer.
They would obviously need some help in math, or they could just excel at Math and want some help making a perfect Math score on the ACT.
Side Note â€“ I know as tutors many times we focus on tutoring students that need help in a subject. Why not tutor gifted and talented students. Donâ€™t call it tutoring, call it mentoring or something like that. There isnâ€™t as much of a need, but they are out there.
The studentâ€™s family would be middle class.
We would be tutoring them at my house so they would need to live close.
They would listen to everything that I said and would do all the assignments I gave them without complaining.
So why did we do that exercise. If you know who your perfect student would be, youâ€™ll be able to find them much easier. Since I know I want them just entering high school, I need to prepare for that. I should have held some free classes at the end of the eighth grade, telling them what theyâ€™ll be learning in highschool and give them a list of things that will help make the transition easier (attending my Math Summer Boot Camp would be one of them).
We always love to help, so if you have some notes about your â€˜bestâ€™ student, but donâ€™t know how that would help you find them, let us know and weâ€™ll be more than happy to help.
- How much is a tutor student worth â€“
Knowing how much a student is worth can help you figure out how much you can spend on advertising. If youâ€™ve been in business for awhile, it is pretty easy. Donâ€™t worry though, if youâ€™re just starting out then we can do some estimations.
How long on average do your students stay with you (a year, two, three, more)?
How many tutor sessions do most of your students attend each year?
How much did they pay per session?
My students stay on average 2.5 years.
40 sessions / year
$20 / session
2.5 x 40 x $20 = $2000.00
If youâ€™re just starting.
Look at your calendar. I like to estimate 2 times a week for tutoring a student. If they need extra help, then it could be three or even four times a week. So weâ€™ll just say 2 times a week. 8 months of tutoring, four weeks in each month.
We want to guess the low end for how many years, so weâ€™ll just say one. Weâ€™ll also guess $25 / tutor session.
8 x 4 = 32 (number of weeks tutored) x 2 = 64 x $25 = $1600.00
$2000 and $1600 â€“ so what can we use those numbers for. We can spend 10 or 20 percent of that value to get a tutor student. We talked about facebook ads a week or so ago, we could spend $150 – $200 to get one student and we would still make a profit. Please reread the last sentence again. When we do consulting for tutor businesses, sometimes they complain about spending money on advertising, until we work out the numbers.
By the way, if you followed our advertising guide for facebook and you spent the limit and didnâ€™t get a student, please contact us and weâ€™ll be happy to check out your ad and how youâ€™ve set it up (no charge).
Back to school ideas â€“
- A class â€“ Create an hour long lecture / class for back to school. Weâ€™ve talked about creating one before, but this one will be focused on returning to school. Create a brochure for the class. Make sure you list the benefits for attending the class. Here is an example â€“
Math Back to School Bash
The 2nd annual Math Back to School Bash will be held on Weds. Night August 5th from 6-8pm at the library.
If youâ€™re going to be attending high school this year, weâ€™ll be focusing on some things youâ€™ll want to review. There will be free notebooks filled with math tips and all 9th and 10th grade student who attend will be entered to win 3 free months of tutoring. Refreshements will be served and parents youâ€™ll be encouraged to come too.
Reservations are suggested, we have room for 20 students and the space fills up fast.
Call or email us for details and to reserve your spot.
While youâ€™re giving the class, get someone to video tape you while youâ€™re doing it.
- Create a notebook â€“ the one weâ€™re going to give away. Buy a note book, create five or ten printouts. One of them should provide details for your tutoring service and how you can help them get an A in the subject.
Add a brochure and give a stack of them to
- Camps â€“ those that cater to your students. A good idea is to sponsor an educational camp, but you can do that next year.
- Festivals â€“ there are many during the summer time. Find someone with a booth, give them a stack of your notebooks to hand out.
- Shopping â€“ think about where students will be shopping for back to school. Take some notebooks there.
Using our how much is a student worth, we could buy a hundred notebooks, if one student joins us, we would have made a profit.
The Tutor promotion series â€“
We hope youâ€™re having a wonderful summer!
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