Hope your Friday is going well. Today we’re going to talk about getting local media coverage. There is an easy way to do this and a harder (but longer lasting) way to do this. We’ll be talking about the way to get news coverage not just once, but everytime you have something that is newsworthy.
First you need to realize that reporters need good story ideas. Some weeks things are really slow, you want to be the person they contact that always has a story. Today we’re going to talk some about thinking of good story ideas, next Friday we’ll talk about how to get someone to tell the story for you.
Story Ideas
- Big News Events – think about how they relate to education / tutoring.
- Education news – a great way to keep current with this is thru Google News – https://news.google.com/ do a search for education and it will ask you to create a new category, which you’ll want to do.
- Tips for how to study, how to take tests – these work no matter what time of year it is.
- The ACT / SAT.
- Upcoming events in your business.
I like to keep a note pad with me. I can think of an idea at the craziest time, if I don’t write it down I’ll forget it. Hopefully this gives you some good ideas and we’ll talk about what to do with those ideas on Friday. Enjoy your weekend.