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Tutor Business 101 â€“ Part 3
Today weâ€™re going to take a step back for a moment. As youâ€™re working on getting your first client, youâ€™ll notice that many times contact with potential clients is brief. You speak with them, maybe hand them a business card and then they are gone. We want to make this easier on you by teaching you some ways to extend these contacts.
- When possible, get a phone number or an email address. In the useful URLs section Iâ€™ve listed some contact software you can use. Weâ€™ll pretend I tutor high school math. As youâ€™re speaking with people you want to categorize them into how hot of a prospect they are.
A- they have a child in high school that needs help with math.
B- They have children in high school, that donâ€™t need help with Math.
C- Children in gradeschool that are struggling with math.
D- No children
The D prospects you can discard. A prospects youâ€™ll definitely want to get some additional information from them (as much as possible). Even in the age of the internet, Iâ€™ve found that a phone call works best. You should have at least figured out their childâ€™s name and the subject theyâ€™re having trouble with. A couple of days after speaking with them youâ€™ll want to give them a call.
Your conversation could go something like this â€“
Hi (whatever their name is),
I spoke with you on (give the day) and wanted to follow up with you on tutoring (the subject) with (the name of the student).
This week weâ€™re offering (insert whatever special youâ€™re offering), and wanted to know if I could schedule you for (give them a couple of dates and times).
I know that sounds direct, but they will either give you a date, or they will tell you they arenâ€™t interested, or will give you a date that may be more convenient for them.
- Another great way to have further contact with them is to have a website or facebook page (or both) and include them on your business card. Weâ€™ll talk today about creating a facebook page, next time weâ€™ll talk about setting up a website. Please note the steps below change frequently.
Log into Facebook on your â€œmainâ€ account.
On the left side of the page you should see a Pages group. In the pages group you will see something that says “Create a Page” click on that. If you don’t see that, but see something that says More, click that.
Click the create a page button.
Click local business or place.
Choose the category (I like education), add the rest of your information.
Use a business phone number or one that you won’t mind people calling you. If you don’t want to use a ‘real’ phone number then do something like 555-5555 Agree to the terms and click “Get Started”
Category – start typing then chose one (tutoring works)
Description – Again describe a bit more in depth about the exact subjects that you tutor.
Website – it may require one – put a website for a local business, you can always change it later
Unique FB address- Subject/Location/tutoring – so for me it would be mathtutorhazard
Are you a real school or government – nope (unless you are.
Add a profile picture.
We’ll talk more next time about doing stuff with your page and building a website to go along with it.
Useful URLs â€“
Free contact software for your business. They have several different pricing structures. The lowest level is free and will serve your business well.
Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.
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