Hope everyone is doing great and has plans for a wonderful holiday weekend. I wanted to share with you some results from a Facebook ad campaign we worked on the past couple of weeks.
Some highlights:
- The campaign lasted from August 22nd till Sept. 1st 2016.
- We were highlighting a new program for our NCLEX site – we were offering a coupon.
- Almost 1800 people visited our website (1799).
- We spent $189.08 for the campaign.
- Cost per click or visit 11 cents.
The campaign generated 6 new signups (sales) for the monthly program we were highlighting.
3 – $9 / month plans.
2 – $19 / month plans
1 – $29 / month
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Total – $94.00 / month.
This is a new program so we don’t have solid numbers for how long these subscribers will stay with us. We’ll guess an average of 5 months.
Total – $$470.00
It generated a couple of other signups to.
1 @ $97
1 @ $149
==========
$246
Grand total – $716
Ad cost – $189.08
Profit – $526.92
So are we pleased. Yes we are. Next week we’ll go over some of the backend things we did with the ad. Probably in the middle of Sept. we’ll be tweaking the ad a little and running it again to see how folks respond. The greatest thing was the 11 cents / click. We do Google advertising quite a bit, the lowest I can get a click thru for if everything is working perfectly is $1 to $1.25 a click.
Enjoy your day and if you have any question let us know.
