Facebook Advertising â€“ Finding local tutor clients easily
Welcome to July.
Watch the Video Below â€“
- Facebook Ads Local
Watch the video. To access the Ad dashboard, log into your Facebook Page â€“ the one you created for your business.
Right hand side of the page, below “Help” Click on promote.
From the drop down click on “go to ads manager”.
You’ll be on a page that lists all of your campaigns. To create a new ad / create a new campaign. Click on “Create an Ad” on the left.
- Send people to your website.
You’ll use this type of campaign if you want to drive traffic to the site. We’ll use the Math Tutor in Lexington for our example. Let’s pretend for a moment that you’ve created a book that you want to sell to anyone in the US.
Click “Send people to your website”
Enter the URL that you want to promote. We’re selling a book – we want to know exactly how our campaign is doing so we create a new page on our site. If you don’t have a site, don’t worry we’ll talk some about it on the 9th. Enter your url with the page in the box and click continue.
The first thing you’ll do is create your target audience. You can do this a number of different ways. You can also try one way for a few days and then try something different.
Locations â€“ US
Interests – high school
How much do you want to spend. $5.00 a day is a good place to start.
Decide how you want your ad to look.
Here are some ideas – http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips
Click Place order.
Normally Facebook will review and approve the ad within a couple of hours.
You can adjust how much you’re paying for clicks from the Main ad page.
- Boost your posts – written a killer post. Get more exposure to it (and you).
After you write a post you can click the “Boost Post” Blue button.
- Promote your page. This campaign helps you get more likes. You can target it like you did before. I like using a more broad approach here. If you’re tutoring in a specific location you’ll want to optimize for that location.
To the right you’ll get an estimated daily reach.
These tips do cost some money. Remember if you spend $50 to make $100 you’re doing great.
We’ve talked some before about figuring out the value of each new tutor student for your business, remember that.
If youâ€™re in the USA, I hope you and yours have a wonderful 4th of July weekend.