A Saturday post, I know a little different. I’m in the middle of watching the Army / Navy game (go Army), I served our country proudly in the late 80’s.
Watch the video below, if you need to watch it again.
Facebook gives you a ton of information and how people who like / friend you are using it and digesting your content. We’ll be doing a more in depth study of a number of these analytics later, but just know they are there and know that you need to be increase / monitoring things at least weekly.
Get a spreadsheet and Create columns for these items from the right side of your Facebook page.
Post Reach –
Post Engagement –
Website Clicks –
Number of likes –
You’ll want each of those numbers to go up.
Review things from the ad you ran. How well did it do. We’ll be talking some more about tweaking and tuning things. Did you sell anything – did you get any new clients, phone calls, emails, facebook fans. Advertising is all about conversions, but conversions can take many different forms.
I had a client once that was complaining because we spent almost $3000 in a month. I did a hangout with him and we reviewed his Google analytics and showed him how that $3000 made him $9430. He had no complaints after that and asked me to spend more.
We will work on helping you get the right ad, in front of the right prospect so you’ll make money too. This may take some tweaking, tuning and testing, but it is possible.
As always if you have any questions please don’t hesitate to ask.
If you want us to take care of your Facebook advertising, our packages start at about $100 a month and go up from there. If you think you might be interested, send us a note and we’ll send you the details.
