We wrote an article on our sister site – http://www.webpageplanner.com/creating-all-of-the-images-for-google-ads-in-less-than-fifteen-minutes about how to use images for Google Adwords. I mentioned that it was cheaper. Today I just wanted to give you some numbers. One note we won’t go into results until we give each of the campaigns a $100 / spend. Currently we are spending about $25 / day for each of the campaigns.
Image Ads – 17k impressions / 129 clicks / Spend $26.79 / Cost 21 cents/ click
Normal Ads – 3k impressions / 17 clicks Spend $26.03 / Cost per click $1.53
Again these are preliminary numbers but we get 9 x more clicks for the same price. Again research is still ongoing just wanted to let you know some early test results.