Canâ€™t believe weâ€™re almost to the last week of Feb.
Iâ€™m saying that mainly to remind myself that Spring is coming. We have about two feet of snow on the ground and temps tonight are going to be way below zero (-15). If you have been having some extreme weather where you live, I hope that youâ€™ve followed my advice over the years. If youâ€™ve been doing that, you should be doing well during this winter that will never leave. If you didnâ€™t then you may be having a money crunch.
As you build and grow you business you need to think about all the things that could go wrong for your business and plan for ways to keep them from effecting your bottom line too much. Donâ€™t worry, we all make mistakes from time to time, the key of course is not to make the same mistake twice.
Weâ€™ve talked the past few weeks about how to create some products for your business, today weâ€™re going to talk about getting some customers for product 1.
Customers for product 1
Remember that Product 1 is and introduction to how well you can teach someone to do something. It is inexpensive and meant to show your expertise, so that they will purchase your tutoring or a higher end product later. All the profits youâ€™ll want to reinvest in advertising product 1.
Weâ€™ve talked quite a bit about advertising on Facebook so we wonâ€™t talk about it much, but you will want to check out this link â€“
The information about Facebook advertising is at the bottom of that page.
While that article is focused on advertising locally you can tweak it to fit your needs. As youâ€™re picking an audience, donâ€™t worry too much about where they come from, but think about people that might be interested in your product.
Some examples â€“
NCLEX product â€“ you would want to contact nursing students, would be a big one.
Learn to play guitar â€“ again people that want to learn guitar.
Remember you want a broad audience to begin with. As youâ€™re tweaking and tuning your ad, you can always tighten things a bit.
When we launch our NCLEX site â€“ the goal is the end of March, Iâ€™ll give you some information about how we tweak and tune the campaign.
Next issues will be March 5th and 19th .
Stay warm and I hope you have a wonderful week.
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