Setting Up Kajabi
The great thing about Kajabi is the website is full of training information – here is the current support website – https://help.newkajabi.com/hc/en-us
The videos for setting up your site – https://help.newkajabi.com/hc/en-us/categories/115000403948-Videos
Articles – https://help.newkajabi.com/hc/en-us#category-list
Remember if you sign up for Kajabi using our link – https://app.newkajabi.com/r/ZmeNxndK We will help get you set up.
You get thirty days free – so before you sign up, make sure you have your course materials ready to go. We can help you with that too.
Outlining your Tutor Course
Outlining your course
If you didn’t catch last weeks post – you can find it here – http://cleverapple.com/kajabi-review-for-tutor-productions-create-tool-for-creating-your-educating-masterpiece/
Today we’re going to work on outlining your course, this is the first step in the process. Once you get a good outline, then you can begin to work on creating the content for the course – which we’ll talk about next week on our blog.
- You’ll want eight to twelve sections. Think first of the end goal you have in mind then break that don’t into steps that someone would need to take in order to achieve it. Example if someone wanted to ace their SAT math score, what types of problems would they need to know in order to pass. You’ll first want to jot down just the topic. So in our example we would put Geometry – although we could probably break that down a bit. If you have more than 12 you’ll want to combine the items. You’ll be providing one of these sections each week. If you have less than eight then you’ll want to break some of those you have into parts.
- When you have the list, no go into each item and list things you’ll need to cover for each section. You can break these into even smaller bits if you need to. Do this for each section.
- Now put it aside for the day. You’ll think about it more than you realize, so make sure to jot down any notes you come up with.
- Review courses that are already online – you might have to purchase one but normally these courses have an outline of what they cover. Did you forget anything, add it. Also note of additional things that you covered and use it when you create your sales page.
Next week we’ll talk about how to take that outline and create your course with it.
Getting Students –
Before you know it will be tournament time – for basketball season anyway. Advertise in one of the schools programs in your area. Make sure to offer a unique discount and make it easy for them to contact you – give them your phone number and your website. Also give a time limit in your advertising. Make notes of the time limits and discounts in your notebook.
Business Tip –
Now is a good time to think about what you’ll be offering this Summer for your business. If you’re going to be using students to help (either high school or college), ask the teachers to recommend a few students and then contact them about a job. Here are some good links about hiring someone.
http://cleverapple.com/hiring-employees-for-your-small-business-tutor-business/
Enjoy your week!
Goals for your tutor business
I hope you had a wonderful holiday with your family. This year I want to start a series that will help you grow your tutor business. Each week we’ll highlight something that will help you build your business. I am a firm believer in building a business that will last for you until you decide to sell it or retire, so while there are some shortcuts out there, we will be focusing on building your tutor business for the long haul.
We’ve talked about goals before – you’ll want to review it before you continue.
http://cleverapple.com/goals-for-your-business/
The great thing about owning a tutor business is you have recurring income. You sign up a student and the will be your student for at least a semester. The bad thing is all tutor students have a limited amount of time you can tutor them. This makes getting new students one of the most important activities that you can engage in.
The beginning of a semester is a great time to get new students. Use techniques that worked for you at the beginning of the year. One big objection during this time of the year is money, many times families spend more than they mean to for presents, so that can be a powerful objection. A great way to get around this objection is to offer them a discount for January.
Next time we’ll talk about Taxes – till then share some of your favorite strategies for getting new students in the comments below.
Tutoring Life Skills [part 3] – Finding Customers
Today we conclude our series on tutoring Life Skills. We’re going to talk about the most important part and that is finding customers.
We’ve talked about creating good content on your blog and distributing it to the social media sites. We’ve also discussed creating a freebie that you can give away. Sometimes it can take quite a while for you to start getting some free traffic to your site from SEO. Below are some ways that you can get some targeted traffic, without breaking the bank.
We’ll continue using the example that we are an awesome model car builder.
- Join Facebook groups that are related to model cars. Use the search function within Facebook. I searched and found two pages with about 100,000 folks that had joined. I would join / like there pages and I would monitor them daily. I would add to the comments if I thought I could answer any questions that someone had – DO NOT try and sell anything.
- Find websites related to model cars and join their social media pages – again do the same thing, monitor what people are saying. Both methods 1 and 2 are completely free.
- Create a Facebook ad – make sure that it is targeted to people that build model cars and highlight the fact that you’re giving a guide away for free if they join your newsletter. One of these methods should bring in your first customer – then you just rinse and repeat the entire process.
If you have some methods that you would like to share, you can comment on our Facebook page or blog. We hope you have a wonderful weekend.
A Quick Update (Leap Year Tutoring Sale)
I wanted to welcome all of the new members in our Gold and Silver plans. We have added a new feature / benefit.
During the first month of the plan, we will work hard to help you get your first tutoring student (or an additional one), if we don’t then you get a month free.
Prices will be going up again the first week of March – if you use the discount code 10MARCH and order before March 1st you’ll save 10% off the current price each month.
Online Tutor Guide
$129.00 USD $116.10 USD Click for details
The Silver Package
$49.00 USD per month $44.10 USD per month Click for details
The Gold Package
$99.00 USD per month $89.10 USD per month Click for details
The Original Tutor Guide
$79.00 USD $71.10 USD Click for details
As always if you have any questions please don’t hesitate to send us an email.
What to Charge (Recap)
One of the most difficult parts of starting a tutor business is figuring out what to charge. If you don’t charge enough, then folks think that you don’t know what you’re doing. Charge too much and people will look elsewhere to find a tutor. Here are some tips for setting your price.
- Do a survey of tutors in your area, create a spreadsheet with your competitors and list the prices for their services.
- Next to the price listings, make sure to note what each of the different tutor companies offer – remember you’re going to be in competition with them.
- When I started, I chose a price that was in the middle, the average price, then I made sure to list what I offered that the other companies didn’t. Offer something that your customers would value – tutoring on the weekend, morning tutoring, tutoring at your home, theirs, a neutral site. Homework help, etc. You get the idea, stand out from the crowd.
- Make sure you list your credentials.
Here are a couple of other articles we wrote about figuring out how much to charge –
http://cleverapple.com/tutor-business-some-different-pricing-strategies/
http://cleverapple.com/tutoring-figuring-out-what-to-charge-part-1/
December Tutor Tips
Welcome to December, it’s almost time when most of your students (if you tutor children / adults who are in school) to take some time off. You can choose to take some time off, or you can continue to work. You can also do a little bit of both. We’ll be talking some about that in this issue of our newsletter.
Reminders –
We want to welcome all the new folks that purchased our original tutor guide and the recently launched online tutor guide.
The original tutor guide can be found here (for $49) – we’re working this month on some changes to the guide, you’ll get the new revised version free in January.
The online tutor guide is here – prices for it start at $29/month. If you have any questions please don’t hesitate to send us a note.
Now is also the time to think about your yearend taxes. Ask your accountant or if you do them, take a look. Are you making a profit or a loss? One huge mistake I made when beginning my business almost 20 years ago was not to do this and I had to scrape the bottom of the barrel when April 15th rolled around and I owed a big payment from the previous year and had to pay the first payment for estimated taxes. Learn from my mistakes.
End of Semester things to make sure you’re doing for your student
Final Exams – you should have a good idea of how well your student needs to perform on finals to receive the grade they want. Figure out what your students are having trouble with and focus on those areas. Many students have test anxiety (we talked about that in a recent newspaper), work on combating that. Speak to the parents to, let them know how their child is doing (you should be doing this anyway).
Papers and Projects –
You should know any projects that are coming due and have an outline / plan of how you’re going to help them complete the assignment well before the due date. If your students need a little bit of encouragement, don’t hesitate to remind them that pretty soon they’ll be having some time off. If they tell you they have something due soon that you didn’t know about, you may want to schedule some extra tutor sessions with them to make sure that it gets done.
Promoting your business
Now is a good time to lock in your current students for the next term. Again talk with the parents, make sure they’ll be coming back next semester. Get a firm commitment, doing that will help you figure out how many students you need to get between now and when the next semester or term starts.
Speak to the parents about letting their friends now about the services you provide. You can offer them incentive to do this. An idea we’ve used before is to offer them a tutor session free for each new student they bring to you. You don’t have to do the math; you’ll come out the winner in the long run.
After the semester / term is over is a great time to advertise.
Didn’t make the grade you wanted?
We can help you Ace Math. For a limited time get a free math assessment free.
Just an example, but you get the idea.
Extra Revenue Ideas
Find out how long the school break will last. You should have a school calendar. If you tutor college folks, you have a nice long break. Grade school and high school breaks may only last a couple of weeks. That still gives you some time to do something. Here are some ideas – take them, tweak them to something that will fit whatever you’re tutoring.
Readers camp – a morning or afternoon camp that lasts three or four days. Your target audience is helping someone improve their reading skills. You can also have a morning camp for one age group, an afternoon camp for another.
Star Wars is coming up. You can use that movie and integrate it with just about anything you want to teach. Use your imagination.
Weekend camps – like the reader’s camp but lasts either one or two Saturdays.
Use these as ways to introduce yourself to new prospective students, so don’t charge too much. It can be an added bonus (clients love bonuses) for your current students.
Next issues will be December 10th and 17th but we’ll be posting on our blog most Thursdays.
Follow us / more information.
You can find much more information on our blog. Just use the search box and type something in, you may be surprised at what you find.
http://www.cleverapple.com/blog/
or find us on Facebook.
https://www.facebook.com/pages/Clever-Apple-Tutoring-Business-Help/186004714761452?ref=hl
Build A Website for your Tutor Business
We’ve had some hiccups with the software that sends out these newsletters, so if you didn’t receive one lately, I apologize. Last time we talked some about researching things to find a domain name. The domain name we’ll be using for the website we’ll be building.
You can find the link here – http://www.cleverapple.com/blog/building-a-tutor-website-finding-your-competition-finding-tutor-students-40-44/
Today we’ll be finding a domain name, setting up the hosting and then the blog. We will be writing about doing that today, we’ll be working on a video for how to put all of the things together, I should have that for you by next week.
Like it or not summer is winding down. My daughter finished her four week summer course (Anatomy) and made an A in it. I wasn’t sure how she would do, taking an online course you need some discipline, but she did much better than I expected.
One of my college teachers and friends passed away last weekend. I mention this just to remind you that as tutors / teachers we have some kind of impact (good I hope) on the students we tutor. This teacher was one of the hardest professors I had – he taught History, but once I got to know him, he was one of the kindest.
He pushed me hard to learn things; no one had ever really done that for me. He showed me that I was capable of learning a whole lot more than I thought I could. We had three essay tests in his class, none of them counted except for the final, what you made in the final was what you made for the class. I wrote 42 pages, walked out of the room to my car, unlocked the door, threw my keys in the seat, locked the door and shut it… RIP Mr. Brown.
Next issues will be August 13th but we’ll be posting on our blogs most Thursdays.
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- Getting a domain name.
I get my domain names from Godaddy. One of the reasons why is I can usually find a sale or coupon so I get the domain for less than 10 bucks.
You should have some keywords, now we need to check out if the names are available. Go to nameboy. http://www.nameboy.com/
In setting up our pretend business – I will be a Lexington highschool Math tutor.
We want the location / subject in the url – although we could just use our company name too.
I type Lexington in one box math tutor in the other.
A .com is best.
Lexingtonmathtutor.com is available. You don’t want to use dashes.
We go to godaddy – https://www.godaddy.com/
Couple of notes when purchasing a domain name, they will try and sell you everything, including the kitchen sink, you don’t need it.
- Setting up hosting.
As I’ve written this, I think we’ll do a video, which will make things much easier, so stay tuned and next Thursday on the blog we’ll give you a video and step by step instructions.
There are thousands of different hosts out there. We’ll be demonstration how to use one of them. With hosts, many times they will give you a great deal for the first year, and then for the years following the first, they increase their prices dramatically.
Remember –
Continue posting on your Facebook business page. In our last blog post we gave you a ton of ideas to find some business as we ramp up toward one of the busiest times of the year.
Next time –
Adding wordpress.
Getting a Google account
Adding some essential plug ins
Getting analytics setup
Webmaster tools
Creating a local listing
Posting it to – local directories
We hope you’re having a wonderful summer!
Follow us / more information.
You can find much more information on our blog. Just use the search box and type something in, you may be surprised at what you find.
http://www.cleverapple.com/blog/
or find us on Facebook.
https://www.facebook.com/pages/Clever-Apple-Tutoring-Business-Help/186004714761452?ref=hl
Facebook Advertising – Finding local tutor clients easily
Facebook Advertising – Finding local tutor clients easily
Welcome to July.
Watch the Video Below –
- Facebook Ads Local
Watch the video. To access the Ad dashboard, log into your Facebook Page – the one you created for your business.
Right hand side of the page, below “Help” Click on promote.
From the drop down click on “go to ads manager”.
You’ll be on a page that lists all of your campaigns. To create a new ad / create a new campaign. Click on “Create an Ad” on the left.
- Send people to your website.
You’ll use this type of campaign if you want to drive traffic to the site. We’ll use the Math Tutor in Lexington for our example. Let’s pretend for a moment that you’ve created a book that you want to sell to anyone in the US.
Click “Send people to your website”
Enter the URL that you want to promote. We’re selling a book – we want to know exactly how our campaign is doing so we create a new page on our site. If you don’t have a site, don’t worry we’ll talk some about it on the 9th. Enter your url with the page in the box and click continue.
The first thing you’ll do is create your target audience. You can do this a number of different ways. You can also try one way for a few days and then try something different.
Locations – US
Age 25-45
English US
Women
Interests – high school
How much do you want to spend. $5.00 a day is a good place to start.
Decide how you want your ad to look.
Here are some ideas – http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips
Click Place order.
Normally Facebook will review and approve the ad within a couple of hours.
You can adjust how much you’re paying for clicks from the Main ad page.
- Boost your posts – written a killer post. Get more exposure to it (and you).
After you write a post you can click the “Boost Post” Blue button.
- Promote your page. This campaign helps you get more likes. You can target it like you did before. I like using a more broad approach here. If you’re tutoring in a specific location you’ll want to optimize for that location.
To the right you’ll get an estimated daily reach.
These tips do cost some money. Remember if you spend $50 to make $100 you’re doing great.
We’ve talked some before about figuring out the value of each new tutor student for your business, remember that.
If you’re in the USA, I hope you and yours have a wonderful 4th of July weekend.
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